Across Germany for a good cause: One Million Möhri Ride
Böckmann supports the One Million Möhri Ride by Mörchengeber
Since 1 September, ambassador Fiona Molesch has been travelling across Germany with her horse, dog and a branded Böckmann trailer. The charity movement for horse welfare and responsibility will culminate in an awards ceremony on 14 November at Horse Welfare Day.
As Böckmann Fahrzeugwerke GmbH, we are proud to support the One Million Möhri Ride as a sponsor – a long-term charity initiative focused on horse welfare, responsibility and community.
From September 2026 onwards, we will provide the campaign’s ambassador, Fiona Molesch, with a specially branded Master horse trailer for her journey across Germany. Together with her horse and dog, Fiona will visit sponsoring partners, Loesdau equestrian stores, events and the campaign’s patrons. She will document her experiences continuously and authentically on the One Million Möhri Ride channels.
Throughout the tour, the trailer will display the logos of all sponsoring partners, making it a visible ambassador for the charity initiative. For the many kilometres Fiona will cover on her journey, it offers safety, comfort and reliability.
The One Million Möhri Ride is neither a competition nor a one-off campaign. The one million kilometres represent a shared vision: many people make small contributions that together create a lasting impact. In September 2026, participants will decide for themselves when and how they ride with their horses. The pace is determined by the horse, its training level, the weather and its daily condition.
Through the personal sponsorship principle, every kilometre collected contributes to the charitable cause. Supporters from among family, friends, colleagues or the stable community pledge an amount of their choice per kilometre. This creates impact through many personal networks and a shared commitment.
“With the One Million Möhri Ride, we share the belief that horse welfare and responsibility are not one-off projects, but a lasting attitude. We are delighted to accompany Fiona on her journey across Germany with a reliable Böckmann trailer and to support the campaign through to the awards ceremony at Horse Welfare Day.”
— Justus Böckmann, Managing Director of Böckmann Fahrzeugwerke GmbH
The campaign will conclude with a special ceremony at Horse Welfare Day on 14 November 2026. Participants will be recognised for their commitment with special awards, including the Team Möhri Award for the largest participating team and the Heart Award for the highest amount of donations collected.
Supporting the One Million Möhri Ride is a strong example of our long-standing commitment to society. We see ourselves as a partner to clubs, institutions and initiatives that promote responsible action and community spirit. Through our sponsorship, we want to increase the campaign’s visibility and join forces to send a clear message – for people and their horses.
