This website uses functions of the web analytics service Google Analytics. The provider is Google Inc, 1600 Amphitheatre Parkway Mountain View, CA 94043, USA.
Google Analytics uses so-called “Cookies”. These are text files stored on your computer to help analyse how users use a website. The information about the utilization of this website that is generated by the cookies is usually transferred to a Google server in the USA, and stored there.
Google Analytics cookies are stored based on Art. 6 (1) (f) GDPR. The domain operator has a legitimate interest in analysing user behaviour in order to optimize both its website and its advertising.
We have activated the IP anonymization function on this website. This causes Google to truncate your IP address inside member states of the European Union or inside other state parties to the European Economic Area treaty before transmitting data to the United States. It is only in exceptional cases that the full IP address is transferred to a Google server in the USA, and is truncated there. Under the instructions of the user of this website, Google will use this information to evaluate the utilization of the website, to compile reports about the website activities, and to provide further services for the website operator that are connected with website utilization and internet utilization. The IP address your browser communicates within the scope of Google Analytics is not merged with other Google data.
With a setting in your browser software you can prevent that cookies are stored. However, we want to point out that you may then not be able to use all functions of this website in full. You can also prevent the collection of cookie generated data and website usage related data (including your IP address) by Google and the processing of such data by Google by downloading and installing a plugin available at: https://tools.google.com/dlpage/gaoptout?hl=de .
Objection to data collection
Clicking on the following link will prevent the collection of your data by Google Analytics. It sets an opt-out cookie to prevent your data from being collected on future visits to this site: Disabling Google Analytics.
Commissioned data processing
We have entered into an agreement with Google on commissioned data processing and fully implement the strict requirements of the German data protection authorities when using Google Analytics.
Google Analytics Remarketing
Our websites use the Google Analytics Remarketing features in combination with the cross-device capabilities of Google AdWords and Google DoubleClick. The provider is Google Inc, 1600 Amphitheatre Parkway Mountain View, CA 94043, USA.
This feature allows to link the Google Analytics Remarketing advertising target groups to the cross-device features of Google AdWords and Google DoubleClick. This enables the display of interest-based and personalized advertising messages on another terminal devices of yours (such as tablet or PC) that were customized based on your previous usage and browsing behaviour on terminal devices (such as cell phones).
Once you have given your consent, Google will associate your web and app browsing history with your Google Account. This enables the same personalized advertising messages to appear on any device you have signed in using your Google Account.
To support this feature, Google Analytics collects Google-authenticated user IDs and temporarily links them to our Google Analytics data to define and create audiences for cross-device ad promotion.
You can permanently opt out of cross-device remarketing / targeting by turning off personalized advertising in your Google Account by following this link: https://www.google.com/settings/ads/onweb/ .
The aggregation of collected data in your Google Account is based solely on your consent, which you can provide to or revoke from Google (Art. 6 (1) (a) GDPR). Data collection operations not merged into your Google Account (for example, because you do not have a Google Account or have objected to a merge) are based on Art. 6 (1) (f) GDPR. The legitimate interest is based on the fact that domain operators have an interest in the anonymous analysis of website visitors for advertising purposes.
For more information and data protection regulations, please refer to the Google Privacy & Terms at: https://www.google.com/policies/technologies/ads/ .
Google AdWords and Google Conversion Tracking
This website uses Google AdWords. AdWords is an online advertising program by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, United States (“Google”).
As part of Google AdWords, we use what is termed Conversion Tracking. Clicking on an ad provided by Google sets a Conversion Tracking cookie. Cookies are small text files stored on the user’s computer by the Internet browser. These cookies become invalid after 30 days and are not used to identify users. Google and we can recognize that a user has clicked on an ad and was redirected to this page if a user visits certain pages of this website before a cookie has expired.
A different cookie is assigned to each Google AdWords customer. Websites of AdWords customers cannot track these cookies. Information gathered using Conversion cookies is used to generate Conversion statistics for AdWords advertisers who have opted for Conversion Tracking. Customers are told the total number of users who have clicked on their ads and were redirected to a web page associated with a Conversion Tracking tag. However, they do not receive personally identifying user information. You can opt-out of Tracking by disabling the Google Conversion Tracking cookie through your Internet browser under User Preferences. Thereafter, you will not be included in Conversion Tracking statistics.
“Conversion cookies” are stored based on Art. 6 (1) (f) GDPR. The domain operator has a legitimate interest in analysing user behaviour in order to optimize both its website and its advertising.
For more information on Google AdWords and Google Conversion Tracking, see the Google Privacy & Terms at: https://www.google.de/policies/privacy/.